Built for results. Backed by data. Trusted by business owners like you. Book 1:1 Strategy Call to 3X–5X Your ROAS ( Click Here )

Book 1:1 Strategy Call to 3X–5X Your ROAS
Book 1:1 Strategy Call to 3X–5X Your ROAS

From Empty Site to Fully Booked Visits: How Smart Performance Marketing Changed a Real Estate Game

Giriraj Panpaliya

7/18/20251 min read

“We spent lakhs on ads, but the site remained empty…”
That’s what Mr. Sharma, a real estate builder in Pune, told us when we first met him.

He had stunning 2 & 3 BHK apartments, a great location, and competitive pricing. But there was one problem — nobody was showing up for the site visits.

He tried everything.
Newspaper ads. Hoardings. Even boosted posts on social media.
But still — cold leads, no walk-ins, and no bookings.

That’s when we stepped in with a performance marketing strategy built for one goal: Real footfall.

Step 1: Know Your Buyer Avatar

We didn’t jump into ads right away.
We spent a week understanding who is buying these homes.

  • Are they first-time buyers?

  • Are they parents buying for children?

  • Are they investors?

For Mr. Sharma’s project, we discovered our core buyers were newly married IT couples looking to settle near Hinjewadi.

This one insight changed everything.

Step 2: Create a Magnetic Funnel

We didn’t just run ads — we built a lead generation engine.

  1. Hook Video Ads
    A 20-second emotional reel:
    “Apna ghar… ek kahani jahan nayi zindagi shuru hoti hai…”

  2. Landing Page with WhatsApp CTA
    A crisp website that highlights USPs — 15+ amenities, 0% EMI till possession, 2 mins from Tech Park.

  3. Form + Instant WhatsApp Message
    Once they filled out the form, they received:
    “Thanks! You’ve unlocked your free site visit pass. Our executive will call you shortly.”

This increased trust and engagement instantly.

Step 3: Retarget & Follow-up = Site Visit Confirmed

Leads were not left alone.

  • Retargeting ads reminded them about the offer.

  • Sales automation sent WhatsApp reminders:
    “Hi Riya, your scheduled site visit is tomorrow at 11 AM. Need help with directions?”

Result?
Site visit show-up rate jumped from 18 percent to 62 percent in 2 weeks.

Step 4: Measure What Matters

We tracked 3 things:

  • Cost per Lead

  • Cost per Site Visit

  • Sales Conversion Rate

And we optimized creatives, timing, and platforms every 3 days.

The Outcome

  • 230 hot leads in 30 days

  • 145 site visits booked

  • 28 confirmed bookings (within campaign period)

Key Takeaway

Performance Marketing for Real Estate is not about “boosting ads.”
It’s about building a system that moves a stranger to a walk-in and eventually to a sale.

All Mr. Sharma needed was the right story, the right targeting, and consistent follow-up.

Now, his Sundays?
Fully booked with site visits.
His smile?
Worth every click.

Want this for your real estate project?
Let’s build your Site Visit Funnel
Call us at 8390709709
Giriraj Panpaliya ( Performance marketer)